Engagement for Sports Fan

Web and Mobile Application for Fans to Store Stories, Memories and Engagement

Key highlights of this project

Team Fan Collaboration

Design Process

Overview

Role & Responsibilities

Developer of a collaborative multimedia content platform designed for users to save sports memories, stories, seasons, histories and legacies. The company's platform offers a customized version for sports teams, entertainers and brands to create a branded digital portal that leverages the power of community and memories to achieve fan engagement, enabling clients to preserve and re-live their favorite memories with family and friends.

Product Designer
User Research, Interaction, Visual design, Prototyping & Testing

Project Team

UX Designer, Product Manager, Engineering Architect

Client

https://www.rikodi.com/

Project Summary

Business Objective

Create a platform to connect professional clubs, and their fans to collaborate with each other along with sponsors for monetization.

Use Goals

Create engagement portal for fans to share their memories and show their visibility

Challenges

Success Criteria

Test prototypes with clubs and fans before launch of the app in the market.

Understand the domain
Testing of application with stakeholders
Prioritisation based on stakeholder changing needs
Usability testing

Outcome

Successful completion of the prototype with a set of users from professional clubs.

Business Objective

Keep your memories close and your fans closer

Connect with fans by having them contribute their stories and media that live beyond a game or season

Provide a branded digital library for your fans to interact with

Create personalized stories for groups and individuals, post to your big screens, create digital collectibles and more

Generate consistent revenue streams any time of the year

Offer exciting new real estate for dynamic sponsorships

Integrate way to sell merchandise, ticket sales, and more

Repurpose historic digitized assets into recurring revenue

Better know your fans and what motivates them

Turn passive spectators into passionate, involved fans

Access personal insights into what triggers a fan’s purchases and loyalties

Reward and recognize fans for content contributions

User Research

Stakeholder workshop

A 5-day workshop was conducted with stakeholders, Product Manager, and Engineering Architect. My research encompassed -

• Understand overview of the Team Fan Engagement Space

workflow from collecting samples to dispatching test results.
• Roles and responsibilities of members at each level
• Day to Day tasks that need to be accomplished
• Product Roadmap

Heuristic Evaluation

Competitor Analysis

Work Flows

Based on operational efficiency and interviews, workflows identified and validated with stakeholders. It helped to define information architecture.

Information Architecture

Information Architecture helped to detail each workflow into features. After identifying these features, the product roadmap is refined with additional information coming from user interviews, insights and workflows

MVP Scope

The scope of MVP is done with the help of stakeholders and product managers for go-to-market strategy and initial acceptance from the user base.

Concepts

I started creating low-fi concepts for primary use cases. After having a go-ahead from the Product Manager, developers, and Stakeholders on the mockups, we began to conduct usability tests with the low-fidelity mockups. Once we had confidence in the design, we began digitalizing designs.