"I've spent 17+ years at the boundary between systems and people, first making sense of complex machines for humans.
Now making sense of AI for humans."
Where I Started?
What I believe about design?
1
Research before pixels, always
I've never regretted spending more time in research. I've often regretted spending too little. The most expensive thing in design is building the wrong thing beautifully
3
Complexity is not the user's problem
In 17 years of enterprise design, I've never met a user who wanted complexity. Complexity is always our problem — a systems problem, an organisational problem, a design problem. The user just wants to get things done.
AI should make humans feel more capable
5
Not replaced. Not dependent. Not overwhelmed. Capable. That's the north star I use for every AI experience I design — and it's harder to achieve than it sounds.
Great UX disappears
2
The best interfaces are the ones people don't notice. They just accomplish what they came to do and leave. Invisibility is the highest compliment a designer can receive.
Design influence grows through business alignment
4
The designers who get a seat at the table are the ones who connect design decisions to business outcomes. I've spent 17 years learning to speak both languages fluently.
Mentoring is design work too
6
Every designer I've helped grow makes the work better — not just theirs, but mine. Sharing craft, perspective, and feedback is how design culture compounds. It's the highest-leverage work I do.
Outside the work
Cricket — the long game
I'm a passionate cricket fan, and I've always seen parallels between cricket and design. T20s are design thinking workshops — fast, constrained, high energy. One-Day matches are product discoveries and MVPs — build something real, learn from it. Test matches are long-term design programmes — patience, skill, and resilience tested over five days. I see myself as a Test player: built for the long game, where maturity and method matter more than speed.
Portraits in pencil and colour
I draw portraits — in pencil, poster colours, and mixed media. It's the part of my week with no briefs, no stakeholders, and no design system. Just observation, patience, and a blank page. I think it keeps my eye sharp for what makes a face — or an interface — feel right.
Photography — seeing what others miss
I shoot with a Nikon D5300 — mostly travel and moments with family and friends. Photography taught me something design school didn't: that the best composition is often about what you leave out, not what you put in.
My Product Design Concepts
Concepts created using Rhino nerbs modelling software and rendered using V-Ray renderer